Mervyn's going-out-of-business sales advertisement campaign is a celebration in devastation. Using a post-apocalyptic 'motif' to drive victims of the fallout towards their 'shelters' Mervyn's stores have installed afflicted neighborhoods surrounding stores with destroyed buildings, debris, flaming wreckage, and even actors hired to fill the roles of dead and dying victims.
When potential customers walk or drive past these 'fallout' survivors, the actors are armed with flyers and discount coupons redeemable at the stores.
